Unskippable content for emerging B2B SaaS brands

I help emerging B2B SaaS brands find their voice — and attract customers with clear messaging.

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Content that puts your customers first

I develop, write, and edit content that helps your audience see themselves achieving their goals using your products.

I take a journalistic approach to understanding your niche, your product, and your customers so I can speak their language.

I channel that into effective frameworks for landing pages, blog posts, newsletters, email sequences, customer stories, and app copy.

I’ve worked with mature B2C brands, emerging B2B startups, and plucky agencies to launch products, create effective website messaging, and grow their audiences.

If you’re an early stage SaaS startup that needs help with positioning, messaging, and copywriting, you’ve come to the right place.

You're in good hands

"Abhimanyu's ability to collaborate effectively while maintaining our brand voice was impressive. Each deliverable was underpinned by robust frameworks and a strong understanding of our approach to building a customer support SaaS, making the strategy easy to implement."

Antoine Minoux, Founder, Fernand

High conversion landing pages

Case studies and customer stories

Website and app copy

Video and podcast scripts

Product launch campaigns

Trusted by innovative SaaS companies

Frequently Asked Questions

I specialise in developing brand voices and content for B2B SaaS and B2C products. That includes social platforms, B2B SaaS for productivity and collaboration, and developer tools.

I'm a great fit for early stage startups looking to get their positioning and messaging in order. I also work well with small marketing teams who want to develop unique and compelling on-brand content properties. Please get in touch to chat about your needs.

I'm not the right choice for companies in heavily regulated industries like healthcare, oil and gas, and fintech.

I have extensive experience working exclusively with emerging B2B SaaS startups who are stilll finding their footing in building a content marketing flywheel.

I create various types of content including blog posts, whitepapers, case studies, newsletters, social media content, eBooks, videos, and email campaigns, all designed to engage your audience and support your marketing goals.

Pricing varies depending on the scope and complexity of the project. I offer flexible pricing options including hourly rates, monthly retainers, or project-based fees tailored to your startup's needs and budget.

I have standard rates for deliverables like website copy, blog posts a n d landing pages that i can share with you over a call.

I can also draw up an estimate for larger projects with a fixed scope.

Alternatively, I'm available for up to 4 hours a day to collaborate with your team on custom assignments. I charge an hourly rate of US$60.

Unlike a lot of marketers, I've got a decade of experience as a tech journalist covering established brands and emerging startups, and developing content products for global audiences.

I leverage that skill set to deeply understand your customers and how your products fit into their success, and craft marketing narratives they can relate to. That makes me a good fit for brands with a unique story to tell.

Yes, I offer customized training sessions and workshops to help your team understand content marketing best practices, develop skills, and implement effective strategies independently.

Getting started is easy! You can contact me through the contact form on this page, or schedule a call to discuss your needs. We'll discuss your goals, challenges, and how I can support your content marketing efforts.

Content marketing is a long-term strategy; typically, clients start seeing measurable results within 3 to 6 months, depending on factors like content volume, audience engagement, and market competitiveness.

  • Content strategy development

  • Content creation across blogs, social media, customer stories, and sales enablement material

  • Content distribution

No, I primarily focus on organic content marketing efforts, and don't offer performance marketing or SEO programs.

However, I'm happy to collaborate with professionals to support those functions.

If you're a B2B tech brand looking for:

• Compelling demand generation content
• Expressive product marketing copy
• Remarkable owned media properties
• Customer-focussed sales enablement material

I'd love to work with you on your next content project or GTM motion.

Contact me

hello@aghoshal.com

Send me a message using the form below, or book a call. I'll circle back within 48 hours.